/* =========================================================================
   FORGE IA — Landing opérateur IA pour PME
   Direction : clair & corporate premium · accent "en production"
   Vanilla CSS — aucune dépendance.
   ========================================================================= */

/* ------------------------- Tokens ------------------------- */
:root {
  /* Couleurs */
  --paper:        #F3F1EA;   /* fond papier chaud */
  --paper-2:      #FBFAF6;   /* cartes claires */
  --ink:          #14160F;   /* presque noir, léger ton chaud */
  --ink-2:        #20231A;   /* sections sombres */
  --ink-soft:     #3B3E33;
  --muted:        #6E7163;
  --line:         #E0DDD0;   /* hairlines */
  --line-strong:  #CFCBBB;

  --accent:       #0E7A48;   /* vert signal / en production */
  --accent-700:   #0A5C37;
  --accent-300:   #2FB877;   /* vert vif (dots, hover) */
  --accent-wash:  #E7F1EA;

  --clay:         #B8472A;   /* accent "problème / avant" */
  --clay-wash:    #F4E6E0;

  /* Typo */
  --font-display: "Bricolage Grotesque", Georgia, serif;
  --font-body:    "Hanken Grotesk", system-ui, sans-serif;
  --font-mono:    "JetBrains Mono", ui-monospace, monospace;

  /* Mesures */
  --maxw: 1180px;
  --radius: 14px;
  --radius-sm: 9px;
  --shadow-sm: 0 1px 2px rgba(20,22,15,.05), 0 1px 1px rgba(20,22,15,.04);
  --shadow-md: 0 14px 40px -18px rgba(20,22,15,.28);
  --shadow-lg: 0 40px 90px -40px rgba(20,22,15,.45);
  --ease: cubic-bezier(.22,.61,.36,1);
}

/* ------------------------- Reset ------------------------- */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
[id] { scroll-margin-top: 66px; } /* = hauteur header (69px) - léger tuck, ancres calées au ras du header */
body {
  font-family: var(--font-body);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.62;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
ul, ol { list-style: none; padding: 0; }
b, strong { font-weight: 700; }

/* Texture papier discrète */
body::before {
  content: "";
  position: fixed; inset: 0;
  pointer-events: none; z-index: 0;
  background-image: radial-gradient(rgba(20,22,15,.022) 1px, transparent 1px);
  background-size: 4px 4px;
  opacity: .6;
}

.container { width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: 24px; }
.mono { font-family: var(--font-mono); }

/* ------------------------- Typo helpers ------------------------- */
.eyebrow {
  font-family: var(--font-mono);
  font-size: .8rem;
  letter-spacing: .04em;
  text-transform: uppercase;
  color: var(--accent-700);
  font-weight: 500;
  margin-bottom: 18px;
}
.eyebrow-clay { color: var(--clay); }
.eyebrow-on-dark { color: var(--accent-300); }

.section-title {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2rem, 1.2rem + 3vw, 3.3rem);
  line-height: 1.06;
  letter-spacing: -.02em;
}
/* équilibre les lignes des titres pour éviter les mots orphelins */
.section-title, .cta-title, .final-inner h2 { text-wrap: balance; }
.section-lead {
  margin-top: 20px;
  max-width: 62ch;
  font-size: 1.12rem;
  color: var(--ink-soft);
}
.lead-on-dark { color: rgba(243,241,234,.74); }

/* ------------------------- Sections ------------------------- */
.section { position: relative; z-index: 1; padding: clamp(64px, 8vw, 120px) 0; }
/* colonne large pour que les titres tiennent sans mot orphelin ; les leads gardent leur largeur de lecture (62ch) */
.section-head { max-width: 1000px; margin-bottom: clamp(40px, 5vw, 64px); }
.section-soft { background: linear-gradient(180deg, var(--paper-2), #F5F3EC); border-block: 1px solid var(--line); }
.section-dark { background: var(--ink-2); color: var(--paper); }
.section-dark .section-title { color: var(--paper); }

/* ------------------------- Boutons ------------------------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: .5em;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 1rem;
  padding: 13px 22px;
  border-radius: 999px;
  border: 1.5px solid transparent;
  cursor: pointer;
  transition: transform .18s var(--ease), background .18s var(--ease),
              color .18s var(--ease), box-shadow .18s var(--ease), border-color .18s var(--ease);
  white-space: nowrap;
  text-align: center;
}
.btn:active { transform: translateY(1px); }
.btn-sm { padding: 10px 18px; font-size: .92rem; }
.btn-lg { padding: 16px 28px; font-size: 1.06rem; }

.btn-primary { background: var(--accent); color: #fff; box-shadow: 0 8px 22px -10px var(--accent); }
.btn-primary:hover { background: var(--accent-700); transform: translateY(-2px); box-shadow: 0 14px 30px -12px var(--accent); }

.btn-ghost { background: transparent; color: var(--ink); border-color: transparent; padding-inline: 8px; }
.btn-ghost:hover { color: var(--accent-700); }

/* ------------------------- Header ------------------------- */
.site-header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(243,241,234,.72);
  backdrop-filter: saturate(140%) blur(12px);
  -webkit-backdrop-filter: saturate(140%) blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color .25s var(--ease), background .25s var(--ease);
}
.site-header.scrolled { border-bottom-color: var(--line); background: rgba(243,241,234,.9); }
.header-inner { display: flex; align-items: center; justify-content: space-between; height: 68px; }

.brand { display: inline-flex; align-items: center; gap: 10px; font-family: var(--font-display); font-weight: 700; font-size: 1.28rem; letter-spacing: -.02em; }
.brand-mark {
  width: 20px; height: 20px; border-radius: 6px;
  background: var(--accent);
  position: relative;
  box-shadow: inset 0 0 0 4px var(--paper);
}
.brand-mark::after { content:""; position:absolute; inset:0; border-radius:6px; box-shadow: 0 0 0 1.5px var(--accent); }
.brand-ia { color: var(--accent); }
.brand-logo { width: 44px; height: 44px; display: block; flex: none; }
.brand-sub { font-weight: 500; color: var(--muted); }

.nav-desktop { display: flex; gap: 30px; }
.nav-desktop a { font-size: .96rem; font-weight: 500; color: var(--ink-soft); position: relative; padding: 4px 0; }
.nav-desktop a::after { content:""; position:absolute; left:0; bottom:-2px; width:0; height:2px; background: var(--accent); transition: width .2s var(--ease); }
.nav-desktop a:hover { color: var(--ink); }
.nav-desktop a:hover::after { width: 100%; }
.nav-desktop a.active { color: var(--accent-700); }
.nav-desktop a.active::after { width: 100%; }

.nav-toggle { display: none; flex-direction: column; gap: 5px; background: none; border: none; cursor: pointer; padding: 8px; }
.nav-toggle span { width: 24px; height: 2px; background: var(--ink); border-radius: 2px; transition: transform .25s var(--ease), opacity .2s var(--ease); }
.nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

.nav-mobile { display: none; flex-direction: column; gap: 4px; padding: 8px 24px 22px; background: var(--paper); border-bottom: 1px solid var(--line); }
.nav-mobile a { padding: 12px 4px; font-weight: 600; border-bottom: 1px solid var(--line); }
.nav-mobile a:last-child { border: none; margin-top: 10px; }
.nav-mobile.open { display: flex; }

/* ------------------------- Hero ------------------------- */
.hero { position: relative; z-index: 1; padding-top: clamp(20px, 3vw, 36px); padding-bottom: 0; overflow: hidden; }
.hero-bg {
  position: absolute; inset: 0; z-index: -1; pointer-events: none;
  background:
    radial-gradient(60% 50% at 12% 0%, rgba(47,184,119,.12), transparent 70%),
    radial-gradient(40% 40% at 100% 8%, rgba(184,71,42,.07), transparent 70%);
}
.hero-inner {
  display: grid; grid-template-columns: 1.25fr .9fr; gap: 56px; align-items: center;
  padding-bottom: clamp(40px, 5vw, 64px);
}
.hero-title {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2rem, 1.1rem + 3.4vw, 3.25rem);
  line-height: 1.0;
  letter-spacing: -.03em;
  margin-top: 6px;
}
.hero-kicker {
  margin-top: 14px;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(1.15rem, .9rem + 1vw, 1.5rem);
  letter-spacing: -.01em;
  color: var(--accent-700);
}
.hero-sub { margin-top: 18px; font-size: 1.18rem; color: var(--ink-soft); max-width: 56ch; }
.hero-sub strong { color: var(--ink); }
.hero-actions { margin-top: 26px; display: flex; flex-wrap: wrap; gap: 14px; align-items: center; }
.hero-reassurance { flex-basis: 100%; margin: 0; font-size: 0.78rem; color: var(--ink-soft); letter-spacing: 0.04em; }
/* v2 : module fondateur dans le hero (visage = confiance immédiate) */
.hero-founder { display: flex; align-items: flex-start; gap: 12px; margin-top: 20px; max-width: 58ch; }
.hero-founder img { width: 80px; height: 80px; border-radius: 50%; object-fit: cover; object-position: center 18%; flex: none; border: 1px solid var(--line-strong); }
.hero-founder span { font-size: .82rem; line-height: 1.4; color: var(--muted); }
.hero-founder b { display: block; color: var(--ink); font-family: var(--font-body); font-weight: 700; font-size: .9rem; margin-bottom: 1px; }

.hero-trust { margin-top: 26px; display: flex; gap: 34px; flex-wrap: wrap; border-top: 1px solid var(--line); padding-top: 20px; }
.hero-trust li { display: flex; flex-direction: column; }
.hero-trust b { font-family: var(--font-display); font-size: 2rem; font-weight: 700; letter-spacing: -.02em; color: var(--accent-700); line-height: 1; }
.hero-trust span { font-size: .86rem; color: var(--muted); margin-top: 6px; max-width: 16ch; }
.hero-trust .stat-asof { margin-top: 4px; font-size: .72rem; font-style: normal; color: var(--muted); opacity: .8; letter-spacing: .02em; }
.hero-trust .trust-sep { width: 1px; align-self: stretch; background: var(--line); padding: 0; }

/* Carte systèmes en production */
.hero-panel {
  background: var(--ink-2);
  color: var(--paper);
  border-radius: var(--radius);
  padding: 6px;
  box-shadow: var(--shadow-lg);
  position: relative;
  transform: rotate(1.2deg);
}
.panel-head { display: flex; align-items: center; gap: 10px; padding: 14px 16px 12px; border-bottom: 1px solid rgba(243,241,234,.1); }
.panel-dot { width: 9px; height: 9px; border-radius: 50%; background: var(--accent-300); box-shadow: 0 0 0 0 rgba(47,184,119,.6); animation: pulse 2s infinite; }
@keyframes pulse { 0%{ box-shadow: 0 0 0 0 rgba(47,184,119,.55);} 70%{ box-shadow: 0 0 0 8px rgba(47,184,119,0);} 100%{ box-shadow:0 0 0 0 rgba(47,184,119,0);} }
.panel-title { font-family: var(--font-mono); font-size: .74rem; letter-spacing: .06em; color: rgba(243,241,234,.66); flex: 1; }
.panel-live { font-family: var(--font-mono); font-size: .66rem; font-weight: 700; color: var(--accent-300); border: 1px solid rgba(47,184,119,.4); border-radius: 5px; padding: 2px 6px; }
.panel-rows { padding: 8px; }
.panel-rows li { display: flex; align-items: center; justify-content: space-between; gap: 12px; padding: 11px 10px; border-radius: 7px; font-size: .94rem; transition: background .2s; }
.panel-rows li:hover { background: rgba(243,241,234,.04); }
.panel-rows li + li { border-top: 1px solid rgba(243,241,234,.05); }
.badge-prod { font-family: var(--font-mono); font-size: .64rem; font-weight: 700; letter-spacing: .05em; font-style: normal; color: var(--accent-300); background: rgba(47,184,119,.12); border: 1px solid rgba(47,184,119,.25); padding: 3px 7px; border-radius: 5px; }
.panel-foot { display: flex; justify-content: space-between; gap: 12px; padding: 12px 16px; border-top: 1px solid rgba(243,241,234,.1); font-size: .68rem; color: rgba(243,241,234,.5); }

/* Marquee */
.marquee { position: fixed; left: 0; right: 0; bottom: 0; z-index: 50; border-top: 1px solid var(--line); background: var(--paper-2); overflow: hidden; box-shadow: 0 -6px 20px -12px rgba(20,22,15,.25); transition: opacity .35s var(--ease), transform .35s var(--ease); }
.marquee.is-hidden { opacity: 0; transform: translateY(100%); pointer-events: none; }
.marquee-track { display: flex; gap: 26px; align-items: center; white-space: nowrap; width: max-content; padding: 13px 0; font-family: var(--font-mono); font-size: .82rem; letter-spacing: .03em; text-transform: uppercase; color: var(--ink-soft); animation: scroll-x 34s linear infinite; }
.marquee-track .sep { color: var(--accent); }
@keyframes scroll-x { to { transform: translateX(-50%); } }

/* ------------------------- Cards 3 (pain / quotes) ------------------------- */
.cards-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }

.pain-card {
  background: var(--paper-2); border: 1px solid var(--line); border-radius: var(--radius);
  padding: 30px 26px; position: relative; box-shadow: var(--shadow-sm);
  transition: transform .25s var(--ease), box-shadow .25s var(--ease), border-color .25s var(--ease);
}
.pain-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); border-color: var(--line-strong); }
.pain-index { color: var(--clay); font-size: 1rem; font-weight: 700; }
.pain-card h3 { font-family: var(--font-display); font-weight: 700; font-size: 1.35rem; margin: 14px 0 10px; letter-spacing: -.01em; }
.pain-card p { color: var(--ink-soft); font-size: .98rem; }

/* ------------------------- Eurêka (révélation déclic) ------------------------- */
.eureka {
  max-width: 880px; margin: clamp(40px, 5vw, 66px) auto 0;
  background: var(--paper-2); border: 1px solid var(--line); border-radius: var(--radius);
  padding: clamp(28px, 4vw, 46px) clamp(26px, 4vw, 48px); box-shadow: var(--shadow-md);
  position: relative; overflow: hidden;
}
.eureka::before { content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: 4px; background: var(--accent); }
.eureka-label { display: inline-flex; align-items: center; gap: 8px; font-family: var(--font-mono); font-size: .78rem; letter-spacing: .05em; text-transform: uppercase; color: var(--accent-700); margin-bottom: 18px; }
.eureka blockquote { font-family: var(--font-display); font-weight: 500; font-size: clamp(1.2rem, 1rem + 1.05vw, 1.62rem); line-height: 1.46; letter-spacing: -.01em; color: var(--ink); }
.eureka blockquote strong { color: var(--accent-700); font-weight: 700; }

/* ------------------------- Fuites de temps (avant/après) ------------------------- */
.leaks { display: grid; grid-template-columns: 1fr 1fr; gap: 14px 22px; position: relative; }
.leaks.is-locked .leak { filter: blur(5px); opacity: .5; pointer-events: none; user-select: none; transition: filter .3s var(--ease), opacity .3s var(--ease); }
.leaks-prompt { display: none; }
.leaks.is-locked .leaks-prompt { display: flex; position: absolute; top: 24px; left: 0; right: 0; z-index: 5; justify-content: center; padding: 0 20px; text-align: center; }
.leaks-prompt span { background: var(--paper); border: 1px solid var(--accent); color: var(--accent-700); padding: 14px 24px; border-radius: 14px; font-weight: 600; box-shadow: var(--shadow-md); max-width: 32ch; line-height: 1.45; }
.leak.is-hidden { display: none; }
.leak-filters { display: flex; flex-wrap: wrap; gap: 10px; margin-bottom: 26px; }
.leak-filter { font-family: var(--font-mono); font-size: .82rem; padding: 7px 14px; border-radius: 999px; border: 1px solid var(--line-strong); background: var(--paper); color: var(--ink-soft); cursor: pointer; transition: background .18s var(--ease), border-color .18s var(--ease), color .18s var(--ease); }
.leak-filter:hover { border-color: var(--accent); color: var(--accent-700); }
.leak-filter.is-active { background: var(--accent); border-color: var(--accent); color: #fff; }

/* --- Gate sécurisé des exemples (teaser flouté + formulaire email) --- */
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }
.leaks-gate { position: relative; }
.leaks-skeleton { display: grid; grid-template-columns: 1fr 1fr; gap: 14px 22px; filter: blur(7px); opacity: .5; pointer-events: none; user-select: none; }
.leaks-skeleton .skel { height: 150px; border-radius: var(--radius-sm); }
.leaks-skeleton .skel-before { background: var(--clay-wash); border: 1px solid rgba(184, 71, 42, .22); }
.leaks-skeleton .skel-after { background: var(--accent-wash); border: 1px solid rgba(47, 184, 119, .28); }
.leaks-gate-panel { position: absolute; inset: 0; z-index: 5; display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center; padding: 24px; }
.leaks-gate-msg { max-width: 42ch; margin: 0 0 18px; font-weight: 600; color: var(--ink); background: var(--paper); border: 1px solid var(--line); border-radius: 12px; padding: 12px 18px; box-shadow: var(--shadow-sm); }
.gate-form { width: 100%; max-width: 480px; background: var(--paper); border: 1px solid var(--accent); border-radius: var(--radius); padding: 18px 18px 16px; box-shadow: var(--shadow-md); }
.gate-row { display: flex; gap: 10px; flex-wrap: wrap; }
.gate-row input[type="email"] { flex: 1 1 200px; min-width: 0; padding: 12px 14px; border: 1px solid var(--line-strong); border-radius: var(--radius-sm); font: inherit; color: var(--ink); background: var(--paper); }
.gate-row input[type="email"]:focus-visible { outline: 2px solid var(--accent); outline-offset: 1px; }
.gate-hp { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }
.gate-mention { margin: 12px 0 0; font-size: .78rem; line-height: 1.45; color: var(--muted); }
.gate-error { margin: 10px 0 0; font-size: .85rem; font-weight: 600; color: var(--clay); }
@media (max-width: 700px) { .leaks-skeleton { grid-template-columns: 1fr; } }
.leak { display: grid; grid-template-columns: 1fr auto 1fr; gap: 16px; align-items: stretch; }
.leak-before, .leak-after { border-radius: var(--radius-sm); padding: 18px 20px; }
.leak-before { background: var(--clay-wash); border: 1px solid rgba(184,71,42,.22); }
.leak-after { background: var(--accent-wash); border: 1px solid rgba(47,184,119,.28); }
.leak-tag { display: inline-block; font-family: var(--font-mono); font-size: .68rem; text-transform: uppercase; letter-spacing: .05em; margin-bottom: 7px; }
.leak-before .leak-tag { color: var(--clay); }
.leak-after .leak-tag { color: var(--accent-700); }
.leak-before p { font-size: .98rem; color: var(--ink-soft); }
.leak-after p { font-size: .98rem; color: var(--ink); }
.leak-arrow { display: flex; align-items: center; justify-content: center; color: var(--muted); font-size: 1.3rem; }
@media (max-width: 900px) { .leaks { grid-template-columns: 1fr; } }
@media (max-width: 760px) { .leak { grid-template-columns: 1fr; gap: 8px; } .leak-arrow { transform: rotate(90deg); } }

/* ------------------------- Pour qui / pas pour qui ------------------------- */
.fit-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; align-items: start; }
.fit-col { background: var(--paper-2); border: 1px solid var(--line); border-radius: var(--radius); padding: clamp(26px, 3vw, 34px) clamp(24px, 3vw, 32px); box-shadow: var(--shadow-sm); }
.fit-col h3 { font-family: var(--font-display); font-weight: 700; font-size: 1.3rem; margin-bottom: 18px; }
.fit-yes h3 { color: var(--accent-700); }
.fit-no h3 { color: var(--muted); }
.fit-col ul { display: flex; flex-direction: column; gap: 12px; }
.fit-col li { position: relative; padding-left: 28px; color: var(--ink-soft); font-size: 1rem; line-height: 1.42; }
.fit-yes li::before { content: "✓"; position: absolute; left: 0; top: 0; color: var(--accent); font-weight: 700; }
.fit-no li::before { content: "✕"; position: absolute; left: 0; top: 0; color: var(--clay); font-weight: 700; }
@media (max-width: 760px) { .fit-grid { grid-template-columns: 1fr; } }

/* ------------------------- Versus ------------------------- */
.versus { display: grid; grid-template-columns: 1fr auto 1fr; gap: 0; align-items: stretch; margin-top: 10px; }
.versus-col { padding: 34px 30px; border-radius: var(--radius); }
.versus-tag { display: inline-block; font-size: .76rem; text-transform: uppercase; letter-spacing: .05em; margin-bottom: 18px; padding: 5px 11px; border-radius: 6px; }
.versus-col ul li { padding: 13px 0 13px 30px; position: relative; font-size: 1.02rem; }
.versus-col ul li + li { border-top: 1px solid; }

.versus-them { background: rgba(243,241,234,.04); border: 1px solid rgba(243,241,234,.1); }
.versus-them .versus-tag { background: rgba(184,71,42,.16); color: #E8957E; }
.versus-them ul li { color: rgba(243,241,234,.6); }
.versus-them ul li + li { border-color: rgba(243,241,234,.08); }
.versus-them ul li::before { content:"✕"; position:absolute; left:0; color: var(--clay); font-size: .9rem; top: 13px; }

.versus-us { background: rgba(47,184,119,.08); border: 1px solid rgba(47,184,119,.22); }
.versus-us .versus-tag { background: rgba(47,184,119,.18); color: var(--accent-300); }
.versus-us ul li { color: var(--paper); }
.versus-us ul li + li { border-color: rgba(47,184,119,.14); }
.versus-us ul li::before { content:"✓"; position:absolute; left:0; color: var(--accent-300); font-weight: 700; top: 13px; }
.versus-us ul li b { color: #fff; }

.versus-vs { display: flex; align-items: center; justify-content: center; padding: 0 18px; }
.versus-vs span { font-family: var(--font-display); font-weight: 800; font-size: 1.1rem; color: rgba(243,241,234,.4); border: 1px solid rgba(243,241,234,.18); width: 52px; height: 52px; border-radius: 50%; display: grid; place-items: center; }

/* ------------------------- Proof grid ------------------------- */
.proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.proof-card {
  background: var(--paper-2); border: 1px solid var(--line); border-radius: var(--radius);
  padding: 26px 24px; box-shadow: var(--shadow-sm); position: relative; overflow: hidden;
  transition: transform .25s var(--ease), box-shadow .25s var(--ease), border-color .25s var(--ease);
}
.proof-card::before { content:""; position:absolute; left:0; top:0; bottom:0; width:3px; background: var(--accent); transform: scaleY(0); transform-origin: top; transition: transform .3s var(--ease); }
.proof-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); border-color: var(--line-strong); }
.proof-card:hover::before { transform: scaleY(1); }
.proof-top { display: flex; align-items: center; justify-content: space-between; gap: 10px; margin-bottom: 16px; }
.proof-num { font-size: 1.05rem; font-weight: 700; color: var(--accent-700); }
.proof-cat { font-size: .66rem; text-transform: uppercase; letter-spacing: .05em; color: var(--muted); background: var(--paper); border: 1px solid var(--line); padding: 3px 8px; border-radius: 5px; }
.proof-card h3 { font-family: var(--font-display); font-weight: 700; font-size: 1.22rem; margin-bottom: 8px; letter-spacing: -.01em; }
.proof-card > p { color: var(--ink-soft); font-size: .96rem; }
.proof-metric { margin-top: 14px !important; font-size: .76rem !important; color: var(--accent-700) !important; background: var(--accent-wash); border-radius: 6px; padding: 8px 10px; }
/* Preuve — format Avant / Système / Résultat */
.proof-asr { margin-top: 14px; display: flex; flex-direction: column; gap: 9px; }
.proof-asr .asr { font-size: .9rem; line-height: 1.5; color: var(--ink-soft); }
.proof-asr .asr b { display: block; font-family: var(--font-mono); font-size: .66rem; text-transform: uppercase; letter-spacing: .07em; font-weight: 600; margin-bottom: 2px; color: var(--muted); }
.proof-asr .asr-avant b { color: var(--clay); }
.proof-asr .asr-res { margin-top: 3px; padding: 10px 12px; background: var(--accent-wash); border-radius: var(--radius-sm); color: var(--accent-700); }
.proof-asr .asr-res b { color: var(--accent-700); }
/* v2 : carte "cas phare" mise en avant au-dessus de la grille */
.proof-feature { display: grid; grid-template-columns: 1fr 1fr; gap: 36px; align-items: center; margin-bottom: 22px; padding: clamp(22px, 3vw, 34px); border: 1px solid var(--accent); border-radius: var(--radius); background: linear-gradient(135deg, var(--accent-wash), var(--paper-2)); box-shadow: var(--shadow-md); position: relative; overflow: hidden; }
.proof-feature::before { content:""; position:absolute; left:0; top:0; bottom:0; width:4px; background: var(--accent); }
.pf-tag { color: var(--accent-700); font-size: .72rem; text-transform: uppercase; letter-spacing: .08em; font-weight: 600; }
.proof-feature h3 { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.4rem, 1rem + 1.4vw, 1.9rem); letter-spacing: -.01em; margin: 10px 0 12px; }
.pf-lead { color: var(--ink-soft); font-size: 1rem; line-height: 1.55; }
.pf-lead b { color: var(--ink); }
.pf-asr { margin-top: 0; }
.pf-kpi { margin-top: 22px; display: flex; flex-direction: column; }
.pf-kpi-pre { font-size: .7rem; color: var(--accent-700); text-transform: uppercase; letter-spacing: .07em; font-weight: 600; }
.pf-kpi b { font-family: var(--font-display); font-weight: 700; font-size: clamp(2.8rem, 2rem + 3vw, 3.8rem); line-height: 1; letter-spacing: -.02em; color: var(--accent); }
.pf-kpi-label { font-size: .9rem; color: var(--ink-soft); margin-top: 6px; max-width: 24ch; }
@media (max-width: 760px) { .proof-feature { grid-template-columns: 1fr; gap: 20px; } }
.proof-note { margin-top: 26px; color: var(--muted); font-size: .86rem; }

/* ------------------------- Méthode ------------------------- */
/* v2 : méthode en trajectoire (étapes reliées par des flèches) */
.method-steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 38px; counter-reset: m; }
.method-step { position: relative; }
.method-num { display: grid; place-items: center; width: 50px; height: 50px; border-radius: 50%; background: var(--accent); color: #fff; font-family: var(--font-mono); font-weight: 700; font-size: 1.2rem; margin-bottom: 18px; box-shadow: 0 6px 16px -8px var(--accent); }
.method-step:not(:last-child)::after { content: "→"; position: absolute; top: 25px; right: -28px; transform: translateY(-50%); color: var(--accent); font-size: 1.5rem; font-weight: 700; line-height: 1; }
.method-step h3 { font-family: var(--font-display); font-weight: 700; font-size: 1.18rem; margin-bottom: 8px; }
.method-step p { font-size: .94rem; color: var(--ink-soft); }

/* ------------------------- Quotes ------------------------- */
.quote-card { background: var(--paper-2); color: var(--ink); border: 1px solid var(--line); border-radius: var(--radius); padding: 28px 26px; box-shadow: var(--shadow-sm); display: flex; flex-direction: column; gap: 18px; }
.quote-card blockquote { font-family: var(--font-display); font-weight: 500; font-size: 1.12rem; line-height: 1.4; letter-spacing: -.01em; }
.quote-card figcaption { display: flex; flex-direction: row; align-items: center; gap: 14px; border-top: 1px solid var(--line); padding-top: 16px; }
.quote-card figcaption .mono { font-size: .76rem; color: var(--muted); }
.testi-id { display: flex; flex-direction: column; gap: 2px; }
.testi-photo { width: 56px; height: 56px; border-radius: 50%; flex-shrink: 0; border: 1px solid var(--line-strong); box-shadow: var(--shadow-sm); background-repeat: no-repeat; background-size: cover; background-position: center; }
.testi-slider { position: relative; }
.testi-slide { display: none; }
.testi-slide.active { display: block; animation: fade-in .4s var(--ease); }
.testi-slide .section-head { margin-bottom: clamp(28px, 4vw, 44px); }
.testi-slide .quote-card { max-width: 760px; }
.testi-pbr { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-bottom: 28px; }
.pbr-item { padding: 16px; border-radius: var(--radius-sm); background: rgba(243,241,234,.045); border: 1px solid rgba(243,241,234,.10); }
.pbr-item:nth-child(1) { border-color: rgba(184,71,42,.28); }
.pbr-item:nth-child(3) { border-color: rgba(47,184,119,.28); background: rgba(47,184,119,.07); }
.pbr-item .pbr-tag { display: block; font-family: var(--font-mono); font-size: .7rem; text-transform: uppercase; letter-spacing: .05em; margin-bottom: 8px; }
.pbr-prob { color: #E8957E; }
.pbr-basc { color: rgba(243,241,234,.55); }
.pbr-res { color: var(--accent-300); }
.pbr-item p { color: rgba(243,241,234,.84); font-size: .96rem; line-height: 1.46; }
@media (max-width: 760px) { .testi-pbr { grid-template-columns: 1fr; gap: 14px; } }
.testi-tagline { font-family: var(--font-mono); font-weight: 500; font-size: .8rem; line-height: 1.7; letter-spacing: .02em; text-transform: uppercase; color: var(--accent-300); max-width: none; margin: 0 0 clamp(34px, 4.5vw, 54px); text-wrap: balance; }
.testi-controls { display: flex; align-items: center; justify-content: center; gap: 18px; margin-top: 26px; }
.testi-arrow { width: 42px; height: 42px; border-radius: 50%; border: 1px solid rgba(243,241,234,.25); background: transparent; color: var(--paper); cursor: pointer; font-size: 1.3rem; line-height: 1; display: grid; place-items: center; transition: border-color .2s var(--ease), color .2s var(--ease), background .2s var(--ease); }
.testi-arrow:hover { border-color: var(--accent-300); color: var(--accent-300); background: rgba(47,184,119,.08); }
.testi-dots { display: flex; align-items: center; gap: 8px; }
.testi-dot { width: 8px; height: 8px; border-radius: 50%; border: none; padding: 0; background: rgba(243,241,234,.3); cursor: pointer; transition: background .2s var(--ease), width .2s var(--ease); }
.testi-dot.active { background: var(--accent-300); width: 22px; border-radius: 5px; }

/* v2 : témoignage phare + grille des autres */
.testi-feature { margin-bottom: 30px; }
.tf-label { display: inline-block; color: var(--accent-300); font-size: .72rem; text-transform: uppercase; letter-spacing: .08em; font-weight: 500; margin-bottom: 16px; }
.testi-feature .quote-card { max-width: none; }
.testi-feature .tf-quote blockquote { font-size: clamp(1.2rem, 1rem + .8vw, 1.5rem); }
.testi-grid-label { color: rgba(243,241,234,.5); font-size: .76rem; letter-spacing: .04em; margin: 0 0 16px; }
.testi-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.testi-grid .quote-card { gap: 12px; padding: 18px 18px; }
.testi-grid blockquote { font-size: .9rem; line-height: 1.45; font-weight: 400; }
.testi-grid figcaption { padding-top: 12px; gap: 11px; }
.testi-grid .testi-photo { width: 38px; height: 38px; }
.testi-grid .testi-id b { font-size: .82rem; }
.testi-grid figcaption .mono { font-size: .68rem; }
@media (max-width: 920px) { .testi-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .testi-grid { grid-template-columns: 1fr; } }

/* ------------------------- Fondateur ------------------------- */
.founder { display: grid; grid-template-columns: .8fr 1.2fr; gap: 54px; align-items: center; }
.founder-media { position: relative; }
.founder-photo {
  position: relative;
  aspect-ratio: 2/3; border-radius: var(--radius); border: 1px solid var(--line);
  background: linear-gradient(155deg, #ECEADF, #E2DFD0);
  display: grid; place-items: center; color: var(--muted); font-size: .8rem; letter-spacing: .1em;
  box-shadow: var(--shadow-md);
  overflow: hidden;
}
.video-muted {
  position: absolute; top: 12px; right: 12px; z-index: 2;
  display: grid; place-items: center; width: 30px; height: 30px;
  border-radius: 50%; background: rgba(20,22,15,.55); color: #fff;
  -webkit-backdrop-filter: blur(2px); backdrop-filter: blur(2px); pointer-events: none;
  opacity: 0; transition: opacity .2s var(--ease);
}
.founder-photo.is-playing .video-muted { opacity: 1; pointer-events: auto; cursor: pointer; }
.video-muted svg { width: 16px; height: 16px; }
.video-cta {
  position: absolute; left: 50%; bottom: 18px; transform: translate(-50%, 8px); z-index: 3;
  display: inline-flex; align-items: center; padding: 11px 18px; border-radius: 999px;
  background: var(--accent); color: #fff; font-weight: 600; font-size: .92rem; white-space: nowrap;
  box-shadow: 0 12px 26px -10px rgba(10,92,55,.75);
  opacity: 0; pointer-events: none;
  transition: opacity .25s var(--ease), transform .25s var(--ease), background .2s var(--ease);
}
.founder-photo.is-playing .video-cta { opacity: 1; transform: translate(-50%, 0); pointer-events: auto; }
.video-cta:hover { background: var(--accent-700); }
/* Picto "son coupé" cliquable : feedback au survol */
.video-muted { transition: opacity .2s var(--ease), background .2s var(--ease), transform .2s var(--ease); }
.video-muted:hover { background: rgba(20,22,15,.8); transform: scale(1.08); }
/* Clic sur le picto → coup de projecteur sur le CTA vidéo */
.video-cta.cta-attn { animation: ctaPulse .6s var(--ease) 3; }
@keyframes ctaPulse {
  0%, 100% { transform: translate(-50%, 0) scale(1); box-shadow: 0 12px 26px -10px rgba(10,92,55,.75), 0 0 0 0 rgba(47,184,119,.55); }
  50% { transform: translate(-50%, 0) scale(1.07); box-shadow: 0 16px 32px -10px rgba(10,92,55,.9), 0 0 0 14px rgba(47,184,119,0); }
}
.founder-photo img,
.founder-photo video { width: 100%; height: 100%; object-fit: cover; object-position: center top; border-radius: var(--radius); display: block; }
.founder-role { color: var(--accent-700); margin: 6px 0 14px; font-size: .9rem; }
.founder-linkedin { display: inline-flex; align-items: center; gap: 8px; margin-bottom: 18px; font-family: var(--font-mono); font-size: .8rem; color: var(--accent-700); border: 1px solid var(--line-strong); border-radius: 999px; padding: 7px 14px; transition: background .2s var(--ease), border-color .2s var(--ease); }
.founder-linkedin:hover { background: var(--accent-wash); border-color: var(--accent); }
.founder-linkedin svg { width: 16px; height: 16px; flex: none; }
.founder-copy p { color: var(--ink-soft); margin-bottom: 14px; }
.founder-copy p strong { color: var(--ink); }
.founder-stats { display: flex; gap: 30px; flex-wrap: wrap; margin-top: 26px; border-top: 1px solid var(--line); padding-top: 22px; }
.founder-stats li { display: flex; flex-direction: column; }
.founder-stats b { font-family: var(--font-display); font-size: 1.9rem; font-weight: 700; color: var(--accent-700); line-height: 1; }
.founder-stats span { font-size: .82rem; color: var(--muted); margin-top: 6px; max-width: 18ch; }
.founder-stats b .js-years, .founder-stats b .js-biz-years { font: inherit; color: inherit; margin: 0; max-width: none; } /* le chiffre dynamique garde le style du <b> */

/* ------------------------- CTA section ------------------------- */
.cta-section { background: var(--ink); color: var(--paper); text-align: center; border-radius: 0; position: relative; overflow: hidden; }
.cta-section::before {
  content:""; position:absolute; inset:0; pointer-events:none;
  background: radial-gradient(50% 70% at 50% 0%, rgba(47,184,119,.18), transparent 70%);
}
.cta-inner { position: relative; max-width: 1060px; margin-inline: auto; display: grid; grid-template-columns: 1.02fr .98fr; gap: clamp(34px, 4vw, 60px); align-items: center; text-align: left; }
.cta-title { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.9rem, 1.1rem + 2.6vw, 2.8rem); line-height: 1.06; letter-spacing: -.02em; }
.cta-lead { margin: 18px 0 0; color: rgba(243,241,234,.72); max-width: 50ch; font-size: 1.06rem; }
.cta-actions { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; margin-top: 6px; }
.cta-fine { margin-top: 16px; font-size: .76rem; color: rgba(243,241,234,.45); letter-spacing: .04em; text-align: center; }
.cta-funnel { max-width: none; margin: 18px 0 0; font-size: .95rem; line-height: 1.5; color: var(--accent-300); }
.cta-qualif { max-width: 520px; margin: 22px auto 0; font-size: .9rem; line-height: 1.45; color: rgba(243,241,234,.62); }
.cta-takeaways { max-width: none; margin: 0 0 24px; text-align: left; display: flex; flex-direction: column; gap: 13px; }
.cta-takeaways li { position: relative; padding-left: 30px; color: rgba(243,241,234,.86); font-size: 1.02rem; line-height: 1.4; }
.cta-takeaways li::before { content: "✓"; position: absolute; left: 0; top: 1px; color: var(--accent-300); font-weight: 700; }
.cta-takeaways li b { color: #fff; font-weight: 600; }
.cta-takeaways-label { color: rgba(243,241,234,.6); font-size: .82rem; text-transform: uppercase; letter-spacing: .05em; margin-bottom: 14px; }

/* ------------------------- FAQ ------------------------- */
.faq-wrap { max-width: 860px; }
.faq-list { display: flex; flex-direction: column; }
.faq-item { border-top: 1px solid var(--line); }
.faq-item:last-child { border-bottom: 1px solid var(--line); }
.faq-item summary {
  list-style: none; cursor: pointer; padding: 24px 44px 24px 0; position: relative;
  font-family: var(--font-display); font-weight: 600; font-size: 1.18rem; letter-spacing: -.01em;
  transition: color .2s;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content:"+"; position:absolute; right: 4px; top: 50%; transform: translateY(-50%);
  font-family: var(--font-mono); font-size: 1.5rem; color: var(--accent); transition: transform .25s var(--ease);
  font-weight: 400; line-height: 1;
}
.faq-item[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq-item summary:hover { color: var(--accent-700); }
.faq-body { padding: 0 44px 24px 0; }
.faq-body p { color: var(--ink-soft); }
.faq-item[open] .faq-body { animation: fade-in .35s var(--ease); }
@keyframes fade-in { from { opacity: 0; transform: translateY(-6px); } to { opacity: 1; transform: none; } }

/* ------------------------- Bandeau final ------------------------- */
.final-band { background: var(--accent); color: #fff; position: relative; z-index: 1; }
.final-inner { display: flex; align-items: center; justify-content: space-between; gap: 30px; padding: clamp(40px, 5vw, 64px) 24px; flex-wrap: wrap; }
.final-inner h2 { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.5rem, 1rem + 2vw, 2.3rem); line-height: 1.1; letter-spacing: -.02em; max-width: 22ch; }
.final-copy { max-width: 42ch; }
.final-copy h2 { max-width: none; }
.final-text { margin-top: 12px; font-size: 1.02rem; line-height: 1.5; color: rgba(255,255,255,.86); }
.final-band .btn-primary { background: #fff; color: var(--accent-700); box-shadow: none; }
.final-band .btn-primary:hover { background: var(--ink); color: #fff; }

/* ------------------------- Footer ------------------------- */
.site-footer { background: radial-gradient(40% 60% at 80% 0%, rgba(47,184,119,.10), transparent 70%), var(--ink); color: var(--paper); position: relative; z-index: 1; padding-top: 56px; }
.footer-inner { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 40px; padding-bottom: 40px; }
.brand-footer { color: var(--paper); }
.brand-footer .brand-mark { box-shadow: inset 0 0 0 4px var(--ink); }
.brand-footer .brand-ia { color: var(--accent-300); }
.brand-footer .brand-sub { color: rgba(243, 241, 234, .6); }
.footer-brand p { color: rgba(243,241,234,.6); margin-top: 14px; max-width: 30ch; font-size: .94rem; }
.footer-nav { display: flex; flex-direction: column; gap: 12px; }
.footer-nav a { color: rgba(243,241,234,.72); font-size: .94rem; }
.footer-nav a:hover { color: var(--accent-300); }
.footer-contact { display: flex; flex-direction: column; gap: 12px; font-size: .86rem; }
.footer-contact a { color: rgba(243,241,234,.72); }
.footer-contact a:hover { color: var(--accent-300); }
.footer-contact span { color: rgba(243,241,234,.45); }
.footer-linkedin { display: inline-flex; align-items: center; gap: 7px; }
.footer-linkedin svg { width: 15px; height: 15px; flex: none; }
.footer-bottom { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; padding: 22px 24px; border-top: 1px solid rgba(243,241,234,.1); font-size: .76rem; color: rgba(243,241,234,.5); }
.footer-bottom a { color: rgba(243,241,234,.5); }
.footer-bottom a:hover { color: var(--accent-300); }

/* ------------------------- Reveal animations ------------------------- */
.reveal { opacity: 1; transform: none; }
.js .reveal { opacity: 0; transform: translateY(22px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.js .reveal.in { opacity: 1; transform: none; }
.reveal[data-delay="1"] { transition-delay: .08s; }
.reveal[data-delay="2"] { transition-delay: .16s; }
.reveal[data-delay="3"] { transition-delay: .24s; }
.reveal[data-delay="4"] { transition-delay: .32s; }

/* ------------------------- Responsive ------------------------- */
@media (max-width: 1024px) {
  .hero-inner { grid-template-columns: 1fr; gap: 40px; }
  .hero-aside { width: 100%; max-width: 480px; }
  .proof-grid { grid-template-columns: repeat(2, 1fr); }
  .method-steps { grid-template-columns: repeat(2, 1fr); gap: 32px 24px; }
  .method-step::after { display: none; } /* plus de flèches quand la trajectoire passe en 2 colonnes */
  .founder { grid-template-columns: 1fr; gap: 40px; }
  .founder-media { max-width: 360px; }
}
@media (max-width: 860px) {
  .nav-desktop, .header-cta { display: none; }
  .nav-toggle { display: flex; }
  .cards-3 { grid-template-columns: 1fr; }
  .versus { grid-template-columns: 1fr; gap: 16px; }
  .versus-vs { padding: 4px; }
  .versus-vs span { width: 44px; height: 44px; }
  .footer-inner { grid-template-columns: 1fr; gap: 28px; }
}
@media (max-width: 680px) {
  .proof-grid { grid-template-columns: 1fr; }
}
@media (max-width: 560px) {
  body { font-size: 16px; }
  .method-steps { grid-template-columns: 1fr; }
  .hero-trust { gap: 22px; }
  .hero-trust .trust-sep { display: none; }
  .final-inner { flex-direction: column; align-items: flex-start; }
  .footer-bottom { flex-direction: column; }
  .hero-actions { align-items: stretch; }
  .hero-actions .btn, .cta-actions .btn, .final-inner .btn { width: 100%; white-space: normal; }
}

/* ------------------------- Accessibilité ------------------------- */
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; border-radius: 4px; }
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .001ms !important; animation-iteration-count: 1 !important; transition-duration: .001ms !important; scroll-behavior: auto !important; }
  .reveal, .js .reveal { opacity: 1; transform: none; }
}

/* ===================== V3 — quick wins (audit GPT) ===================== */
/* Livrable du diagnostic surfacé dès le hero */
/* Hero — colonne droite : le livrable du diagnostic */
.hero-aside { display: flex; flex-direction: column; gap: 18px; align-items: flex-start; }
.hero-takeaways { margin: 0; width: 100%; padding: clamp(22px, 2.4vw, 30px); background: var(--accent-wash); border: 1px solid rgba(47,184,119,.32); border-radius: var(--radius); box-shadow: var(--shadow-md); }
.hero-takeaways-label { display: block; font-size: .78rem; text-transform: uppercase; letter-spacing: .06em; color: var(--accent-700); margin-bottom: 14px; }
.hero-takeaways ul { display: flex; flex-direction: column; gap: 11px; }
.hero-takeaways li { position: relative; padding-left: 24px; font-size: 1rem; line-height: 1.45; color: var(--ink-soft); }
.hero-takeaways li::before { content: "↳"; position: absolute; left: 0; top: 1px; color: var(--accent); font-family: var(--font-mono); }
.hero-takeaways li b { color: var(--ink); font-weight: 600; }
.hero-aside-link { align-self: flex-start; }
.hero-takeaways-cta { display: inline-flex; align-items: center; gap: 5px; margin-top: 18px; font-weight: 700; font-size: .92rem; color: var(--accent-700); transition: gap .2s var(--ease), color .2s var(--ease); }
.hero-takeaways-cta:hover { color: var(--accent); gap: 9px; }

/* Coût de l'inaction dans les fuites */
.leak-cost { margin-top: 8px; font-size: .82rem; line-height: 1.35; color: var(--clay); font-style: italic; }

/* Livrable de chaque étape de la méthode */
.method-out { margin-top: 10px; font-size: .8rem; line-height: 1.4; color: var(--accent-700); background: var(--accent-wash); border-radius: 7px; padding: 7px 10px; }

/* Réassurance confidentialité dans la section diagnostic (sombre) */
.cta-assurance { max-width: none; margin: 16px 0 0; font-size: .9rem; line-height: 1.5; color: rgba(243,241,234,.66); }
.cta-assurance b { color: rgba(243,241,234,.92); }

/* Diagnostic flash en 2 colonnes (desktop) : promesse à gauche, carte de réservation à droite */
.cta-left .eyebrow-on-dark { margin-bottom: 14px; }
.cta-card {
  background: rgba(243,241,234,.05);
  border: 1px solid rgba(243,241,234,.14);
  border-radius: var(--radius);
  padding: clamp(26px, 2.6vw, 38px);
  box-shadow: var(--shadow-lg);
}
.cta-card .cta-takeaways-label { margin-bottom: 16px; }
.cta-card .cta-actions .btn { width: 100%; justify-content: center; text-align: center; }
@media (max-width: 860px) {
  .cta-inner { grid-template-columns: 1fr; gap: 30px; }
  .cta-card { max-width: 560px; }
}